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Added from the start Within digital marketing, brands have endless tools that allow them to have unparalleled precision in other commercial channels. For example, thanks to the openness that social network users have about their Phone Number Database and preferences, it is very easy to serve ads on this channel. On platforms such as Spotify and information media, personalized commercials can be given depending on the type of content. In web browsing, there are cookies . Or at least, they used to be. According to Phone Number Database Verge , Apple just made a radical and sudden decision that many brands will not like.
The technology decided to update Phone Number Database its Safari web browser so that external agents cannot track the behavior of people during the session. Or in other words, it gave third-party cookies a death sentence . The change is best explained by John Phone Number Database , product engineer, in a thread on Twitter: According to Wilander, cookies that track consumer behavior from one site to another are blocked by default in Safari. The Phone Number Database places Apple at the forefront of this peculiar fight for privacy, which Google promised to implement until 2022. Not only did the company claim to be one of the safest options on the market, at least in this regard.
He Phone Number Database offered his help to other browser brands to make the switch. Reminder: clear Android cookies and cache Trouble for brands The topic of privacy has become very recurrent throughout the digital industry. Several brands, including Facebook and Grindr , have gotten into trouble with the public and even government authorities for the Phone Number Database they allegedly use user data. There are also more Phone Number Database that have decided to declare the death of web tracking systems . And at the time, even Apple raised complaints about the misuse of sensitive data from its community .