In fact, long before the fraud scandal was bulk sms service exposed, Ruixing had already started liquidating loss-making stores. It may well know that expanding business flows and achieving comprehensive profitability are the keys to its turnaround. Private domain traffic is the first rescue that Ruixing moved out after reorganizing the bulk sms service army. In the world of the Internet, everyone is talking about the importance of the private domain monetization model, not only because the price of public domain traffic has risen, and the scale of private domain Traffic is more characterized by high user stickiness, strong brand recognition, and high willingness to consume. The Internet gene of Luckin Coffee makes it inherently superior in the initial stage of operating private domain traffic.
In the past three years, Luckin stores have bulk sms service bloomed in 40 first- and second-tier cities across the country. Many large shopping malls, office buildings, and CBDs have Luckin Coffee, which makes the downloads of Luckin APP extremely impressive. Huawei App Market shows that the downloads of the Rising Coffee app exceeded 100 million as of mid-July. Earlier, after the Muddy Waters short report was bulk sms service exposed, Luckin Coffee experienced a surge in downloads, jumping from the top 100 in the app download ranking to the top 50 in late March (data source: app annie). The large number of urban elite users retained in the APP is undoubtedly its most valuable asset. These groups of people often have high income, middle-class living habits, sensitivity to consumer goods, and are young.
Such user portraits represent that product bulk sms service providers only need to pay Very low education cost, you can get a good user precipitation. Coupled with three years of burning money to exchange customers, the consumption habits of some users have been formed. To increase their consumption frequency for these users, it is hoped that the growth of turnover will be stimulated. Crisis operation: Ruixing after bulk sms service delisting, the way to survive in the private domain People aged 20-39 pay more attention to Luckin Coffee (Baidu Index) Luckin prudently uses its tried-and-true operation method-giving gifts to users, and divides APP users into the corporate WeChat account of Luckin Coffee based on the rough division criteria of communities, buildings, and streets.