Taco Bell has launched its Build Your Own Coinbase User List Cravings Box offering with a campaign calling out competitors that have offered celebrity orders as menu items, per a press release. The box promises a more personalized meal and lets consumers choose a specialty, a starter, a side and a drink for $5. It is Coinbase User List available to Taco Bell Rewards Beta members now and will roll out to other digital customers on Feb. 11. To promote the Build Your Own Cravings Box, Taco Bell will run a digital and social campaign that features actor Noah Centineo,
TikTok influencer Nava Rose, K-Pop star Coinbase User List CL, drag queen Onyx Black and pro BMX biker Brad Simms, among others. The campaign includes a new filter, hashtag and a TikTok duet with Centineo, a star Coinbase User List of Netflix’s “To All the Boys” romantic comedies. Taco Bell’s press materials call out restaurants that have offered “someone else’s favorites” as menu items, a tactic used by competitors including McDonald’s and Chipotle.
Taco Bell’s campaign for its Build Your Own Cravings box promotes a more personalized approach by taking aim at competitors Coinbase User that have relied on celebrity tie-ups to push menu items, a tactic used by Chipotle and Dunkin’, among others. Last fall, a McDonald’s meal named after rapper Travis Scott was so popular it caused ingredient shortages; the brand later teamed with reggaeton star J Balvin in a similar move. By calling out this type of collaboration,