Both companies have adopted the SPA flexible supply chain model. Zara and Uniqlo are both successful companies applying the SPA model. Comparing Zara and Uniqlo and their applied SPA model profiles, it is found that in the process of applying the SPA model, these two companies have product R&D and design, collection of purchase information Number List from the consumer side, fast logistics turnover, and fast product update speed, etc. Advantages, but there are differences between the two in the specific application of the SPA mode.
1. What is SPA? What are the characteristics
SPA is a supply chain model created by the American GAP company. Today, the SPA model is no longer limited to the clothing industry, and its application scope has expanded to manufacturing enterprises and supplier enterprises.
SPA (Specialty Retailer of Private Label Apparel) refers to a professional retailer of its own brand, which is a "vertically integrated" business model with full participation of the enterprise. In this mode, enterprises need to strictly control all aspects of products from planning to sales, reduce the cost of outsourcing, and manage the entire process of products from the source of the plan to the production and delivery to customers. .
This model not only shortens the process of the supply chain, but also collects consumer information from all aspects, further narrowing the distance between enterprises and customers. While adjusting the company's strategy and improving product quality, it provides consumers with more comprehensive services.
In the traditional clothing industry, from clothing planning, design, production and processing, logistics and transportation to final store sales, it takes 9-12 months, and the product development time is long, and the clothing industry is an industry that is frequently updated. The trend on the market will be eliminated.
The SPA supply chain model has created a new development space in the apparel industry. By shortening the link from product design to sales, the products are delivered to customers faster, enabling them to gain an advantage in the apparel market. Compared with traditional clothing enterprises, the SPA supply chain model has obvious advantages in collecting consumer information, fast production, and shortening logistics, which can save a certain cost and make the capital flow of enterprises more smooth.