Jun 21, 2022
In General Discussions
One more within the strategy of recovering their image and making consumers trust them again and possibly their cost was not more than a drop of water in the vast flow of expenses they were making in advertising. , The example of usa phone list is one of the most recent, but it is far from the only one. The list of companies that have had to apologize, that have usa phone list campaigns to regain consumer confidence or that have had to completely change their marketing strategy and their position to tackle their public image problems is very long. There have been many companies that have screwed up or have done things wrong and that have had to make a correct and cure strategy. What has changed in recent times is possibly the workload and the difficulty of curing problems, but also - and this is certain - the cost for companies to recover lost ground. For companies, the recent internet boom has made their problems not only much more visible than ever, but also reaching far more people and, possibly worse, easier to resurrect. A search in any search engine already allows you to retrieve all the dirty laundry of the companies. A crisis is 20 times more expensive than in 2000 But the problem is not only that their blunders are more visible than ever, but also that it is much harder usa phone list for consumers to usa phone list and that to regain their usa phone list it is necessary to work much harder. In an analysis in The Wall Street Journal they clearly exemplify it with some specific cases. In 1987, after an environmental problem with its cars, Chrysler simply had to run an ad in US national newspapers to apologize to its consumers. In 2010, BP had to run a massive campaign with different types of advertisements in different media to regain consumer confidence after a spill. And right now the effort and activity to ask for forgiveness has to be much greater. Uber or Facebook have had to spend millions of dollars on campaigns to apologize, they have had to reach many more media outlets, they have had to do tours to apologize and they have had to reach many more scenarios. Not only have they had to apologize more times and on more channels, they have also had to spend a lot more usa phone list doing it. As an expert usa phone list out to the newspaper, the cost of a crisis campaign is now 20 times higher than it cost in 2000. 30 million in TV ads alone in a month One of the clearest examples of this situation is probably on Facebook. The social network has had to launch an image recovery campaign in recent months. The hardest months started in March, when the Cambridge Analytica scandal broke out, although in reality the company had already been exposed to problems for some time, when the impact of fake news and Russian interference via advertisements in the Internet began to be noted. American elections.